Retief Barnard Chartered Accountants
Accounting & tax practice — George, Western Cape
Professional services. Accounting, tax and advisory for small and independent businesses — guesthouses, trades, retailers and tourism operators, the same kind of client MMS itself builds for.
Accounting firm sites tend to fall into one of two failure modes: sterile corporate stock-photo templates, or overcorrecting into forced friendliness that undermines trust. The brief: typographic confidence and structured, plain-language information doing the trust-building — not a stock photo of a handshake.
The most typographically authoritative of the three. Bigger, more confident headline moments than Milkwood House or Outeniqua Fabrication Co., paired with structured data presentation for services, sectors and process — commercially serious rather than warm, without tipping into cold.
Headlines run larger and plainer than the other two concepts — short, declarative sentences at scale. Mono carries the numbered engagement process and service numbering, giving the page a sense of procedure without needing icons or illustration to communicate it.
Large statement headline in the hero, followed by sequential service rows (numbered, mono-labelled) and a five-step engagement process laid out as a horizontal sequence — deliberately procedural, mirroring how an actual engagement unfolds.
Service rows stack with the mono number staying anchored to the left rather than floating; the five-step process collapses from a horizontal row into a single stacked column so each step still gets its own full-width moment instead of being compressed.
Minimal, consistent with the rest of the site's restraint — reveal-on-scroll only. The page's confidence comes from typography and structure, not motion.
Real Next.js route (/concepts/03), same shared token system, real Unsplash photography (logged in HANDOVER.md — office and document imagery only, deliberately avoiding any photo of people posing as staff). Screenshotted and scroll-recorded via the same Playwright pipeline as the other two.